Role: Art Director, Visual design, Advertising and Group Project
Team Members: Annie Lin, Molly Mittal, JD Watts
Description:
A revolutionary space of Audio Listening
The study shows that 30% of Gen Z are sleeping less due to stress, work and social anxiety. Social pressure is one of the major aspects Gen Z are going through.
Audiobooks are one of the solutions for these people. GenZ are shifting to audiobooks to be in the space of stories to get them to sleep.
Here Spotify providing Immersive sound effect along with the storytelling to let the audience go into a different space while listening.
The study shows that 30% of Gen Z are sleeping less due to stress, work and social anxiety. Social pressure is one of the major aspects Gen Z are going through.
Audiobooks are one of the solutions for these people. GenZ are shifting to audiobooks to be in the space of stories to get them to sleep.
Here Spotify providing Immersive sound effect along with the storytelling to let the audience go into a different space while listening.
Insights:
Changing the Era of Audiobooks to relate to the future technology.
Also Spotify helping Gen Z in reducing stress and treating Audiobooks as their companions.
Concept: At the chaotic places, people tend to be stressed. When bus stops and airports were a chaos. Spotify to install digital vending libraries and Spotify OOH be the story therapy at the elevator ramps at the airports that calms the audience's mind, elevates the senses and gets them focusing on their thoughts after reading it.
Its like finding calm in the chaos.
Also Spotify helping Gen Z in reducing stress and treating Audiobooks as their companions.
Concept: At the chaotic places, people tend to be stressed. When bus stops and airports were a chaos. Spotify to install digital vending libraries and Spotify OOH be the story therapy at the elevator ramps at the airports that calms the audience's mind, elevates the senses and gets them focusing on their thoughts after reading it.
Its like finding calm in the chaos.
Strategy:
GET: The Gen Z, for existing and non-existing Audiobooks users
TO: People having work pressure or deprived of sleep due to some or the other thing.
BY: Letting them know that Audiobooks are not just the stories but it is also a cure to stress and a space to a new era of audio listening.. Bringing in Immersive audio effects to let people forget their stress while listening.
BECAUSE: Experimenting in the field of health can make a difference in the increasing rates of decreasing mental health.
