Role: Brand Designer, Web designer
Introduction
Founded in Tainan, Taiwan in 1992, Jow-Tong specializes in precision mold R&D, manufacturing, and mass production as one-stop service. With over 25 years of professionalism in the industry, we have total confidence in providing OEM/ODM services to satisfy any client with different requirements.
Brand Issue
JTTEL is Taiwanese’s industry company. JTTEL has used English capital letters as brand element to express the product in 25 years old, but is difficult establish a clear brand identity because it is confused with the english letters. Therefore, I needed a new graphic motif to expire the brand image of JTTEL.
Logo concept
In order to build a new brand identity that can express friendly and active brand image of JTTEL, I define the brand direction and develop a design language also relate to their product so the identity of JTTEL and apply it to various media.
